数字营销

Digital marketing is a fast-paced, fast-growing field that never stops pushing forward, it tends to attract people who thrive in creative and collaborative environments. Effective digital marketers understand how to use search engines, 网站, 社交媒体, email and mobile applications, are proficient in search engine optimization, 付费搜索, 社交媒体, 在线广告, email marketing campaigns and overall digital marketing campaign development. This program teaches all that and more. Coursework is designed with input from local leaders in digital marketing, so you know you’re developing the skills employers are looking for. 

In our 数字营销 program, you’ll learn:

• Core concepts of marketing, management and sales
• Digital marketing disciplines (search engine optimization, 点击付费, web and digital analytics, 等.)
• How to develop a comprehensive and unified marketing campaign strategy across 社交媒体 platforms
• How to align campaign strategies with overall business goals
• Creation of authentic and engaging webpage and 社交媒体 content that exemplifies the brand and improves traffic and customer conversion rates
• Use of key campaign performance indicators, metrics and web analytic tools 
• Professional research and communication skills

相关的项目

You may also be interested in our 业务 学位, 业务 Transfer Pathway, Associate of Arts – Liberal Arts and Sciences Transfer Pathway, 工商管理 文凭.

Our Associate of Applied Science degree programs make it possible for you to seamlessly transfer to a four-year college or university to pursue an advanced degree. There are many advantages of beginning your postsecondary studies at M州, including cost savings due to our low tuition rate and smaller class sizes with personalized instruction. Learn more about your transfer options at Transfer Programs and Pathways.